I switched the title and sub-title and modified the sub-title. There are two points to do some work on. Include in the executive summary that WebTV, however, it turns out, is important because it gives advertiser's flexible options for dynamic ad placement. Then in the section on how Hulu won the first battle - use bullet lists with some more explanation to organize the kinds of embeded ads that clients can put on Hulu. In particular explain more about Ad Selector.
Proximity Research Report
Hulu and Next Generation Web TV
Gen-Y Will Watch Video Through Many Different Platforms
By
Daisy Gibb
Spring 2010
TABLE OF CONTENTS
3… Executive Summary
4… Introduction
4… What the broadcast TV ad model is falling apart for targeting Gen-Y
4… How Hulu won the first battle of net TV
5… How Hulu is caught in the chaos of the second net TV revolution
6… What the stakes are in who wins this second battle
7… Recommendations
8… Attachment 1: Focus group results for video
9… Attachment 2: Press release of online video sorted by videos viewed and by unique viewers.
11… Attachment 3: Hulu content providers
13… Attachment 4: Screen shots of Hulu advertising formats
16… References EXECUTIVE SUMMARY
Broadcast TV viewership is declining in part because Gen-Y can now access video content through the web. Hulu, one of the most visited sites by Gen-Y for video content, won the first battle of net TV through its user friendly interface, quality of video, and amount of content. However, as technology advances, there will be new places for Gen-Y to watch their desired video content, and Hulu is now caught in the chaos of the second net TV revolution. It could be years before Proximity clients will know who has won this second battle thereby gains control over inserted video ads.
Introduction:
People are finding new ways to watch their video and television content. Gen-Y has become more demanding in what content they receive and how fast they can receive it. Right now, Gen-Y prefers sites like Hulu because they are simple, easy to use, free, and convenient.
Why the broadcast TV ad model is falling apart for targeting Gen-Y
Television sets have been around since the mid 1900’s, absorbing the attention of billions of Americans. Many homes in the United States have more than 2 television sets and according to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day. However, as technology has been advancing in the past few years, the amount of time that Gen-Y sits in front of the television set is declining.
More and more people are switching to the Internet for their entertainment, including video entertainment. Because of this, “networks spend less on creating content, switching to reality television and other cheap to make genres, causing even more people to switch off” (Riley 2008).
Today there are numerous ways in which Gen-Y can acquire video content and as a result broadcast TV audiences are being fragmented. Our video focus group reports show that Gen-Y males and females will still watch broadcast TV for certain things (sports for males, competition shows for females), and will still rent certain videos to watch on their television set, but for the most part they will stream from online video sites like Hulu, Fancast, and Megavideo. (see Attachment 1).
According to Sandoval’s article Hulu’s profitable, but direction still uncertain, “Hulu nailed the basics” (Sandoval 2010). People can watch their favorite TV shows and movies in their entirety with clear images and in good quality. It’s for reasons such at these that Gen-Y is switching off of broadcast TV and why viewership of online streaming video sites increasing. (see Attachment 2).
How Hulu won the first battle of net TV
Hulu was launched in 2008 by CEO Jason Kilar as a joint venture between NBC and Fox. The following year ABC became a shareholder and content partner (Wikipedia 2010). Hulu has a long list of content providers for it’s TV shows and videos, the major film ones being Sony, MGM, and Time Warner. (see Attachment 3). Although the public thought advertising through Internet TV would be a failure, Hulu's embedded ads shown during second run prime time shows proved to be a success.
Embedded ads are becoming more and more popular as the trend of interactive advertising is increasing. Hulu offers a variety of advertising packages and opportunities for embedded ads and custom advertising solutions. Their “clutter-free site provides an optimal user experience while ensuring [the] brand is center stage” (Hulu.com 2010).
Hulu has several standard ad formats, including the Instream Video Ad that can be accompanied with the Companion Banner or Branded Player Skin, and the Branded Slate, which shows up at the beginning before the content begins. (see Attachment 4). Hulu also offers viewer choice advertising, which consists of Branded Entertainment Selector and Ad Selector. The Ad Selector allows the user to control an entire ad experience by choosing from three options which commercial selection they want to view.
In addition to these advertising formats, Hulu places the embedded ad on shows and videos that correlate with the demographic appeal of the content. For example, the TV show Glee, which attracts more females than males, presents commercials for Dove and Nair. The same exact commercial might appear more than once, or two different ones for the same product will appear during the show. Throughout the show other commercials will appear, such as Kodak, which can be for any gender, but for the most part the commercials during Glee are geared for females.
How Hulu is now caught in the chaos of the second net TV revolution
The number of videos Hulu shows each month has quadrupled in the last year, jumping from 240.6 million videos viewed in December 2008, to one billion in December 2009 (Graham 2009). Hulu plans to continue offering their current services while hoping to maintain their increase in views. While it may seem that Hulu is holding its own in the Internet TV market place, there is much competition on the horizon.
Three primary gateways, which will shape the online streaming video marketplace:
· Comcast; NBC ownership
· Google; Google TV
· Apple; iPad
Comcast owns Fancast, a site that gives fans instant access to a video collection of TV shows, movies, and more. Members of Comcast also have the option to watch their on-demand movies through their comptuer instead of through their television set. Xfinity TV offers subscribers 27 channels, including HBO and Cinemax. Currently, one has to subscribe to both Comcast TV and broadband to use the service (Hardawar 2009). Comcast is still trying to seal the deal with General Electric to own 51% of NBC and then they will be considered a content provider.
Google owns YouTube, which is the top U.S. online video property. It does not offer premium content, however, but that might soon change. Also, Google announced that it would “acquire Episodic, an online platform for delivering video and making money from it” (Sherman 2010). Google is also in the process of materializing Google TV, a Google Android based television platform to be implemented in both set-top boxes and televisions (Joshi 2010). Hardware partner Sony “already announced plans to release products on the Google TV platform” (Dybwad 2010). Sony would sell a TV with a special chip in it, which interfaces with Google Android. People would be able to watch premium content on the big screen instead of on their smaller PC screen.
Apple TV has had limited success, but so far, the Apple iPad has had success as a video device. However, the iPad does not have adobe flash, which limits the user to what videos they can view on the web through the iPad. Steve Jobs, co-founder and CEO of Apple Inc, thinks that those with premium content will want an app on the iPad, and he is probably right. Many companies are already gearing up for the iPad (Cheng 2010).
With the chaos of the second net TV revolution, it all depends on where the content providers choose to show their content. Gen-Y will go to whichever platform best suits their entertainment needs, and advertisers will advertise where Gen-Y watches.
What the stakes are in who wins this second battle
If Comcast wins this second battle through owning NBC, they will be able to control the ads on NBC broadcast TV. Sites like Hulu have done well to stabilize themselves in the Internet TV market, but it doesn’t pay the bills. Content providers still need to show content on broadcast TV in order to get paid, and advertisers will continue to go to where the new content is and to reach that national audience.
If Google TV takes off, Google will be able to collect demographic information about the viewer while they are watching their video content. This is very good news for advertisers because they would know that their ads are being seen by their target audience.
If Apple wins this second battle through the iPad, Steve Jobs will have signed contracts from premium content providers and will get a cut of what they get. He will be the gatekeeper of which ads are shown and on what programs. As of right now the iPad is selling well, but only time can tell how long will this continue and whether or not people will adopt it.
Advertising used to be so simple when it was just through broadcast TV with the major networks all located in the same area. It is so complicated today because there is no one right way to advertise. People have many options of where to view their video content, and advertisers have those same options of where to place their ads. Some people will register with Comcast and go back and forth between their TV set and their computer to watch videos, some people will buy an iPad, and some people will use Google TV if it gets going. Advertisers will have to negotiate with a bunch of different platforms.
RECOMMENDATIONS
Gen-Y wants instant video content, for free, without advertisements, and on the big screen. Advertising on broadcast TV reaches a national audience, but viewership is declining, people get impatient with the lengthy and obnoxious commercials, and it’s only a matter of time before something else takes its place.
Advertising on the iPad is instant and mobile, which is good for those who are on the go, but it is a small screen so Gen-Y would probably chose another method of watching video when they were at home relaxing.
Google TV is the best option and would meet most of the needs of what Gen-Y is seeking in their entertainment viewing. Gen-Y would still have to sit through some ads, but it would be instant content, for free, and on their television screen. Although Google TV sounds like it would be the perfect platform for people to watch their video content, it is not yet on the market and it could be years before it takes off.
Because everything is still up in the air about where Internet TV is headed, Proximity clients should wait to see how things play out and advertise on successful and effective online streaming sites like Hulu until other options have stabilized.
Attachment 1
Focus Group results for video. These sessions were conducted in April of 2010.
Premium video content is increasingly being delivered through the Internet, giving Gen-Y many different was to access TV shows and movies. As a result broadcast TV audiences are being fragmented.
Group 1
Rationale: Through our focus group session we hope to determine how Gen-Y currently watches premium video and which broadband technologies they prefer.
Findings:
Most females watch competition shows live. Overall they do not know how to stream video online.
Most males watch sports live. Overall they stream a lot, but as a second option.
Only few Gen-Y used consoles like Xbox.
Gen-Y is not willing to pay high prices for premium content.
Group 2
Rationale: The goal of our focus group was to determine where Gen-Y gets premium video content, whether it be through the computer, home theater or the movie theater.
Findings:
Gen-Y primarily find movies/TV reruns online, TV, prime time, and ondemand
Gen-Y watch movies at home often and rarely at the theater (which is viewed as a social activity rather than means to see a movie
Most prefer to rent for first time viewing and only buy if they really like movie.
Group 3
Rationale: The purpose for our focus group sessions is to determine how Gen-Y currently watches premium video and which broadband technologies they prefer.
Findings:
Gen-Y will only spend money to buy certain "highly enjoyable" DVDs.
High Definition programming is a preference but not priority, and preferred for action and sports videos.
Gen-Y does take various actions to avoid watching commercials.
Gen-Y uses a variety of sources to watch broadcast televisions.
Attachment 2
Press release of online video sorted by videos viewed and by unique viewers. It includes tables to easily see where Hulu was ranked in March 2009. Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month, According to comScore Video Metrix
RESTON, VA, April 28, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February. Google Sites Accounts for 41 Percent of U.S. Online Video Market
In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.
Top U.S. Online Video Properties* by Videos ViewedMarch 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property
Videos (000)
Share (%) of Videos
Total Internet
14,468,345
100.0
Google Sites
5,919,530
40.9
Fox Interactive Media
437,098
3.0
Hulu
380,102
2.6
Yahoo! Sites
334,724
2.3
Microsoft Sites
288,239
2.0
Viacom Digital
277,753
1.9
CBS Interactive
191,686
1.3
Turner Network
167,323
1.2
Disney Online
125,248
0.9
AOL LLC
105,237
0.7
Google Sites Eclipses 100 Million Viewer Threshold Once Again
Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).
Top U.S. Online Video Properties* by Unique ViewersMarch 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Attachment 4
Screen shots of Hulu’s common advertising formats.
1. Instream Video Ad: 15 to 60 second advertisements/commercials that show up periodically throughout the show or video being watched. They can be accompanied with the Companion Banner, which is in the upper right hand corner of the screen and allows the viewer to click through to the company’s site.
Macintosh HD:Users:daisygibb:Desktop:screenshot_instream_video_juicy_fruit.png
2. Branded Player Skin: Enhances the Instream Ad by putting a theme to the player area to maximize the brand impact.
Macintosh HD:Users:daisygibb:Desktop:screenshot_branded_player_skin_blackberry.png
3. Branded Slate: shows up at the beginning before the content begins, allowing the logo to be front and center with no distractions.
Macintosh HD:Users:daisygibb:Desktop:screenshot_branded_slate_raisin_bran_extra.png
I switched the title and sub-title and modified the sub-title. There are two points to do some work on. Include in the executive summary that WebTV, however, it turns out, is important because it gives advertiser's flexible options for dynamic ad placement. Then in the section on how Hulu won the first battle - use bullet lists with some more explanation to organize the kinds of embeded ads that clients can put on Hulu. In particular explain more about Ad Selector.
Proximity Research Report
Hulu and Next Generation Web TV
Gen-Y Will Watch Video Through Many Different Platforms
By
Daisy Gibb
Spring 2010
TABLE OF CONTENTS
3… Executive Summary
4… Introduction
4… What the broadcast TV ad model is falling apart for targeting Gen-Y
4… How Hulu won the first battle of net TV
5… How Hulu is caught in the chaos of the second net TV revolution
6… What the stakes are in who wins this second battle
7… Recommendations
8… Attachment 1: Focus group results for video
9… Attachment 2: Press release of online video sorted by videos viewed and by unique viewers.
11… Attachment 3: Hulu content providers
13… Attachment 4: Screen shots of Hulu advertising formats
16… References
EXECUTIVE SUMMARY
Broadcast TV viewership is declining in part because Gen-Y can now access video content through the web. Hulu, one of the most visited sites by Gen-Y for video content, won the first battle of net TV through its user friendly interface, quality of video, and amount of content. However, as technology advances, there will be new places for Gen-Y to watch their desired video content, and Hulu is now caught in the chaos of the second net TV revolution. It could be years before Proximity clients will know who has won this second battle thereby gains control over inserted video ads.
Introduction:
People are finding new ways to watch their video and television content. Gen-Y has become more demanding in what content they receive and how fast they can receive it. Right now, Gen-Y prefers sites like Hulu because they are simple, easy to use, free, and convenient.
Why the broadcast TV ad model is falling apart for targeting Gen-Y
Television sets have been around since the mid 1900’s, absorbing the attention of billions of Americans. Many homes in the United States have more than 2 television sets and according to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day. However, as technology has been advancing in the past few years, the amount of time that Gen-Y sits in front of the television set is declining.
More and more people are switching to the Internet for their entertainment, including video entertainment. Because of this, “networks spend less on creating content, switching to reality television and other cheap to make genres, causing even more people to switch off” (Riley 2008).
Today there are numerous ways in which Gen-Y can acquire video content and as a result broadcast TV audiences are being fragmented. Our video focus group reports show that Gen-Y males and females will still watch broadcast TV for certain things (sports for males, competition shows for females), and will still rent certain videos to watch on their television set, but for the most part they will stream from online video sites like Hulu, Fancast, and Megavideo. (see Attachment 1).
According to Sandoval’s article Hulu’s profitable, but direction still uncertain, “Hulu nailed the basics” (Sandoval 2010). People can watch their favorite TV shows and movies in their entirety with clear images and in good quality. It’s for reasons such at these that Gen-Y is switching off of broadcast TV and why viewership of online streaming video sites increasing. (see Attachment 2).
How Hulu won the first battle of net TV
Hulu was launched in 2008 by CEO Jason Kilar as a joint venture between NBC and Fox. The following year ABC became a shareholder and content partner (Wikipedia 2010). Hulu has a long list of content providers for it’s TV shows and videos, the major film ones being Sony, MGM, and Time Warner. (see Attachment 3). Although the public thought advertising through Internet TV would be a failure, Hulu's embedded ads shown during second run prime time shows proved to be a success.
Embedded ads are becoming more and more popular as the trend of interactive advertising is increasing. Hulu offers a variety of advertising packages and opportunities for embedded ads and custom advertising solutions. Their “clutter-free site provides an optimal user experience while ensuring [the] brand is center stage” (Hulu.com 2010).
Hulu has several standard ad formats, including the Instream Video Ad that can be accompanied with the Companion Banner or Branded Player Skin, and the Branded Slate, which shows up at the beginning before the content begins. (see Attachment 4). Hulu also offers viewer choice advertising, which consists of Branded Entertainment Selector and Ad Selector. The Ad Selector allows the user to control an entire ad experience by choosing from three options which commercial selection they want to view.
In addition to these advertising formats, Hulu places the embedded ad on shows and videos that correlate with the demographic appeal of the content. For example, the TV show Glee, which attracts more females than males, presents commercials for Dove and Nair. The same exact commercial might appear more than once, or two different ones for the same product will appear during the show. Throughout the show other commercials will appear, such as Kodak, which can be for any gender, but for the most part the commercials during Glee are geared for females.
How Hulu is now caught in the chaos of the second net TV revolution
The number of videos Hulu shows each month has quadrupled in the last year, jumping from 240.6 million videos viewed in December 2008, to one billion in December 2009 (Graham 2009). Hulu plans to continue offering their current services while hoping to maintain their increase in views. While it may seem that Hulu is holding its own in the Internet TV market place, there is much competition on the horizon.
Three primary gateways, which will shape the online streaming video marketplace:
· Comcast; NBC ownership
· Google; Google TV
· Apple; iPad
Comcast owns Fancast, a site that gives fans instant access to a video collection of TV shows, movies, and more. Members of Comcast also have the option to watch their on-demand movies through their comptuer instead of through their television set. Xfinity TV offers subscribers 27 channels, including HBO and Cinemax. Currently, one has to subscribe to both Comcast TV and broadband to use the service (Hardawar 2009). Comcast is still trying to seal the deal with General Electric to own 51% of NBC and then they will be considered a content provider.
Google owns YouTube, which is the top U.S. online video property. It does not offer premium content, however, but that might soon change. Also, Google announced that it would “acquire Episodic, an online platform for delivering video and making money from it” (Sherman 2010). Google is also in the process of materializing Google TV, a Google Android based television platform to be implemented in both set-top boxes and televisions (Joshi 2010). Hardware partner Sony “already announced plans to release products on the Google TV platform” (Dybwad 2010). Sony would sell a TV with a special chip in it, which interfaces with Google Android. People would be able to watch premium content on the big screen instead of on their smaller PC screen.
Apple TV has had limited success, but so far, the Apple iPad has had success as a video device. However, the iPad does not have adobe flash, which limits the user to what videos they can view on the web through the iPad. Steve Jobs, co-founder and CEO of Apple Inc, thinks that those with premium content will want an app on the iPad, and he is probably right. Many companies are already gearing up for the iPad (Cheng 2010).
With the chaos of the second net TV revolution, it all depends on where the content providers choose to show their content. Gen-Y will go to whichever platform best suits their entertainment needs, and advertisers will advertise where Gen-Y watches.
What the stakes are in who wins this second battle
If Comcast wins this second battle through owning NBC, they will be able to control the ads on NBC broadcast TV. Sites like Hulu have done well to stabilize themselves in the Internet TV market, but it doesn’t pay the bills. Content providers still need to show content on broadcast TV in order to get paid, and advertisers will continue to go to where the new content is and to reach that national audience.
If Google TV takes off, Google will be able to collect demographic information about the viewer while they are watching their video content. This is very good news for advertisers because they would know that their ads are being seen by their target audience.
If Apple wins this second battle through the iPad, Steve Jobs will have signed contracts from premium content providers and will get a cut of what they get. He will be the gatekeeper of which ads are shown and on what programs. As of right now the iPad is selling well, but only time can tell how long will this continue and whether or not people will adopt it.
Advertising used to be so simple when it was just through broadcast TV with the major networks all located in the same area. It is so complicated today because there is no one right way to advertise. People have many options of where to view their video content, and advertisers have those same options of where to place their ads. Some people will register with Comcast and go back and forth between their TV set and their computer to watch videos, some people will buy an iPad, and some people will use Google TV if it gets going. Advertisers will have to negotiate with a bunch of different platforms.
RECOMMENDATIONS
Gen-Y wants instant video content, for free, without advertisements, and on the big screen. Advertising on broadcast TV reaches a national audience, but viewership is declining, people get impatient with the lengthy and obnoxious commercials, and it’s only a matter of time before something else takes its place.
Advertising on the iPad is instant and mobile, which is good for those who are on the go, but it is a small screen so Gen-Y would probably chose another method of watching video when they were at home relaxing.
Google TV is the best option and would meet most of the needs of what Gen-Y is seeking in their entertainment viewing. Gen-Y would still have to sit through some ads, but it would be instant content, for free, and on their television screen. Although Google TV sounds like it would be the perfect platform for people to watch their video content, it is not yet on the market and it could be years before it takes off.
Because everything is still up in the air about where Internet TV is headed, Proximity clients should wait to see how things play out and advertise on successful and effective online streaming sites like Hulu until other options have stabilized.
Attachment 1
Focus Group results for video. These sessions were conducted in April of 2010.
Premium video content is increasingly being delivered through the Internet, giving Gen-Y many different was to access TV shows and movies. As a result broadcast TV audiences are being fragmented.
Group 1
Rationale: Through our focus group session we hope to determine how Gen-Y currently watches premium video and which broadband technologies they prefer.
Findings:
- Most females watch competition shows live. Overall they do not know how to stream video online.
- Most males watch sports live. Overall they stream a lot, but as a second option.
- Only few Gen-Y used consoles like Xbox.
- Gen-Y is not willing to pay high prices for premium content.
Group 2Rationale: The goal of our focus group was to determine where Gen-Y gets premium video content, whether it be through the computer, home theater or the movie theater.
Findings:
- Gen-Y primarily find movies/TV reruns online, TV, prime time, and ondemand
- Gen-Y watch movies at home often and rarely at the theater (which is viewed as a social activity rather than means to see a movie
- Most prefer to rent for first time viewing and only buy if they really like movie.
Group 3Rationale: The purpose for our focus group sessions is to determine how Gen-Y currently watches premium video and which broadband technologies they prefer.
Findings:
Attachment 2
Press release of online video sorted by videos viewed and by unique viewers. It includes tables to easily see where Hulu was ranked in March 2009.
Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March
Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month, According to comScore Video Metrix
RESTON, VA, April 28, 2009 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
Google Sites Accounts for 41 Percent of U.S. Online Video Market
In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Google Sites Eclipses 100 Million Viewer Threshold Once Again
Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Attachment 3
Hulu Content Providers
__19 Entertainment__
__4Kids Entertainment__
__A&E__
__Aardman__
__ABC__
__ABC Family__
__ABC News__
__ABC Studios__
__Action Television__
__Alli__
__American Pop Classics__
__Anchor Bay Entertainment__
__Artists Den Entertainment__
__AST__
__Atlantic Records__
__AttentionSpan.TV__
__Austin City Limits Music Festival__
__Australian Food TV__
__B-Side__
__BBC America__
__Beliefnet__
__Big Ten Network__
__BIGFlix__
__bio.__
__BNET__
__Bravo__
__Candor TV__
__Charlie Rose__
__Cheflive__
__CHIC.TV__
__Chiller__
__CINELAN__
__Classic Media__
__ClubWPT__
__Clyde Comedy__
__CNBC__
__CNET__
__CNET.com__
__Codeblack TV__
__CollegeHumor__
__Collegiate Images__
__Comedy Time__
__Crackle Movies__
__Crackle Originals__
__Crackle Television__
__Crackle TV Minisodes__
__Crime & Investigation Network__
__Criterion Collection__
__Current TV__
__Dave Matthews Band__
__Davis Panzer__
__Debutante Inc.__
__Digital Rights Group__
__Diva__
__DIY Network__
__DramaFever__
__E! Entertainment__
__E1 Entertainment__
__Echo Bridge Entertainment__
__Echo Pictures__
__Edmunds__
__ELLE__
__EMI__
__Endemol__
__Entertainment Studios__
__Epicurious.com__
__Eqal__
__Everyday Edisons__
__ExerciseTV__
__explore__
__Fabulous Films__
__FEARnet__
__Film Chest__
__Film Movement__
__FilmBuff__
__Fine Living__
__Fireworks International__
__First Look Studios__
__Food Network__
__Food2__
__FORA.tv__
__Ford Models__
__FOX__
__Fox Business__
__Fox College Sports__
__Fox Movie Channel__
__Fox News__
__Fox Reality__
__Fox Soccer Channel__
__Fox Sports__
__Fox Sports Net__
__Fox Television Classics__
__Fox Television Studios__
__Fremantle Media__
__FUEL TV__
__FUNimation__
__FX__
__G4__
__GameSpot__
__Generate__
__GetBack__
__Glamour Films__
__Golf TV__
__Gong__
__Handmade TV__
__HGTV__
__Historic Films__
__History__
__Hollywood Pictures__
__Howcast__
__Howdini__
__Hype__
__iCue.com__
__IGN__
__Image Entertainment__
__Independent Comedy Network__
__Independent International Pictures Corp.__
__IndieFlix__
__Isaac Mizrahi__
__itsallinyourhands.tv__
__Janson Media__
__K2__
__Koan__
__L Studio__
__Lifetime__
Lionsgate
__Local Food Sustainable Network__
__Manga Entertainment__
__Marvel__
__Maverick Entertainment__
__Media Blasters__
__MGM__
__Military History__
__Miramax Films__
__Mojo__
__Movieola__
__MRC Studios__
__MSNBC__
__MyNetworkTV__
__Nat Geo Wild__
__National Geographic Channel__
__NBC__
__NBC News__
__NBC Sports__
__NBC Universal__
__NBC Universal Television Distribution__
__NBCU TV__
__New Line Cinema__
__New Video Group__
__Next New Networks__
__NFL Network__
__NHL__
__On Networks__
__Oxygen__
__Paley Media__
__Paramount__
__Paranormal TV__
__PBS__
__Players Network__
__Plum TV__
__PRO__
__Program Partners__
__Rajshri Media__
__RDF__
__Red Bull__
__ReelzChannel__
__Revision3__
__Rick Steves' Network__
__RooftopComedy__
__Salient Media__
__Scott Entertainment__
__Screen Media__
__Sesame Street__
__Shochiku__
__Shout! Factory__
__SiTV__
__Sleuth__
__SnagFilms__
__SOAPnet__
__SOFA__
__SOMA__
__Source Interlink Media__
__SpaceRip__
__SPEED__
__Speed Racer Enterprises__
__Sportnet__
__Stage 9__
__Starz__
__Strand Releasing__
__Strike.TV__
__Style Network__
__Sundance Channel__
__Syfy__
__Tantao Entertainment__
__TasteTV__
__Telenext Media__
__TenduTV__
__Tennis Channel__
__The Kitchen Diva__
__The Onion__
__The Orchard__
__The White House__
__The Wine Library__
__The World of Sid and Marty Krofft__
__The Zalman King Company__
__Toei Animation__
__Troma__
__TVG Interactive Horseracing__
__TVGuide__
__Twentieth Century Fox__
__UMS__
__Universal Pictures__
__unwrapped.tv__
__Versus__
__Vivendi Entertainment__
__VIZ Media__
__Vogue.TV__
__Vuguru__
__Warner Bros.__
__Warner Bros. Records__
__WatchMojo.com__
__WCG__
__WEP__
__WWE__
__Yan Can Cook__
__Young Hollywood__
__YourTango__
Attachment 4
Screen shots of Hulu’s common advertising formats.
1. Instream Video Ad: 15 to 60 second advertisements/commercials that show up periodically throughout the show or video being watched. They can be accompanied with the Companion Banner, which is in the upper right hand corner of the screen and allows the viewer to click through to the company’s site.
2. Branded Player Skin: Enhances the Instream Ad by putting a theme to the player area to maximize the brand impact.
3. Branded Slate: shows up at the beginning before the content begins, allowing the logo to be front and center with no distractions.
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